Consumer acceptance and willingness to pay for direct and indirect entomophagy

Consumer acceptance of and willingness to pay for food nanotechnology: a systematic review

Consumer's attitudes to, and acceptance of, emerging technologies and their applications, are important determinants of their successful implementation and commercialisation. Understanding the range of socio-psychological, cultural and affective factors which may influence consumer responses to applications of nanotechnology will help "fine-tune" the development of consumer products in line wit...

Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes

Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer pref...

Acceptance and Willingness to Pay for Mobile TV Apps

In recent years, smart phone market has risen and the demands of mobile applications increase sharply. Daily mobile applications have shown their great potential and influences throughout mobile commerce. Mobile TV app is one of the most popular mobile applications in the entertainment genre. Advances in 4G mobile network make high-quality mobile TV and video streaming apps prospective. With th...

Incidental Prices and Their Effect on Consumer Willingness to Pay

Consumer Willingness to Pay for Attributes of Flat Iron Steak

In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...